POI Data Analysis
Building a comparable category census across five metro areas, and the standardisation work that made the comparison valid.
- Raw records
- 94,200
- Unique POIs
- 71,480
- Category labels
- 14 → 1
What it showed
- Ranked by absolute count, Metro A led by a wide margin. Ranked per capita, it placed third, and the two markets the team had considered marginal turned out to be the most densely served.
- Chain share varied from 17.9% to 51.4% across markets that industry commentary had treated as broadly similar. That spread became the central finding of the research rather than a footnote.